Apr. 28th, 2004

keledy: (Default)
INTERNET BROADCAST STATUS UPDATE

04.28.2004


We had anticipated that the last day of our terrestrial broadcast at 97.7 FM would be around May 1st, but things sometimes take longer than expected, so it now looks like it will be closer to, but no later than, May 13th.

That's the good news … the bad news is that it might also be our last day broadcasting on the Internet.

Over the past three months we've been looking for sponsors or investors who could help us fund this very expensive venture into the future. We've talked with many, many potential partners, but as of now, it's not looking good. There are still some active conversations, but every day that goes by makes it less and less likely that we will find a funder.

Believe it or not, it would cost more to run this Internet radio station (with half the staff) than it ever did to run our terrestrial radio station. The main reason is the costs of music performance royalties and bandwidth for our audio streaming. Unlike traditional AM and FM radio where the cost of operating the transmitter is fixed no matter how many people listen, on the Internet our costs go up for each additional person that tunes in. With our online audience approaching 50,000 unique listeners and growing every month, the already substantial costs continue to rise with no significant revenue stream to pay for them.


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